its all about architecture of chips . apple has technology to achieve it & that doesnt mean intel is not having thier technology to make it possible its all abo

its all about architecture of chips . apple has technology to achieve it & that doesnt mean intel is not having thier technology to make it possible its all about company usp . if they will get their ROI then they will continue otherwise just take an example if intel will make performance base chip same price as apple ? which one you will prefer ?