It still is done by actual people, just not as many who do it professionally. The vast majority of my music recommendations come from friends and acquaintances

It still is done by actual people, just not as many who do it professionally. The vast majority of my music recommendations come from friends and acquaintances who share tracks in FB groups, chat, amateur Bluetooth speaker "DJing" at gatherings and so on. "Hey man, you gotta hear this one" is alive and very well.