> "Naming things, or preventing things from being improperly named, does not build stuff or sell stuff to customers" I'm not so sure about that. Politicians

> "Naming things, or preventing things from being improperly named, does not build stuff or sell stuff to customers" I'm not so sure about that. Politicians and marketers have long known that the name that we assign to a thing can be more influential than the qualities or substance of the thing being named. Naming things properly is essential in getting things built and sold. You said that we spend far too much time on deciding what to name things. In fact, I think most engineer-types don't spend enough time doing this.