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I got to #15... "15. Law of Shitty Click-Through Rates: Most marketing strategies have a short window of success, as click-through rates decrease as tactics ma

I got to #15... "15. Law of Shitty Click-Through Rates: Most marketing strategies have a short window of success, as click-through rates decrease as tactics mature. For example, the first banner-ad has a click-through rate of more than 70%. Now we avoid them with ad-blockers." And I thought WOW, 70% and I was curious if that's true. At least according to The Atlantic that is not true, but the number is still pretty darn high. "The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it." https://webcache.googleusercontent.com/search?q=cache:rH9hEb025K0J:https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/+&cd=11&hl=en&ct=clnk&gl=us https://webcache.googleusercontent.com/search?q=cache:rH9hEb... (Not trying to take away anything from this list, just sharing what I found)

Nextgrid 6y ago
This should be considered for every business that optimizes for "engagement". When introducing a change to increase engagement, ask yourself whether people actually want to engage. Otherwise, you'll end up increasing your metric in the short-term but lose in the long term on customer satisfaction or another metric you are not tracking (or can't track in an automated way).