3 ms·

Interesting! Now I wonder if Inselbrauerei's all-around labelling [0] is more than just a shelf recognizability gimmick. [0] https://i.pinimg.com/originals/d2

• FlyMoreRockets 6y ago
  Several years ago, Sam Adams had a TV ad about their high sided cardboard six pack boxes, and how they protected the beer from light. I expect the all-around labelling would work even better.