3 ms·
Is using the term "cloud" a branding / marketing mistake? The cloud is generic and multi-vendor. It's a utility. This angle makes sense when talking to develop
by JabavuAdams 16y ago
Is using the term "cloud" a branding / marketing mistake?
The cloud is generic and multi-vendor. It's a utility. This angle makes sense when talking to developers.
OTOH, I could see a lot of users being confused because they put stuff "in the cloud", but they can't get it back (from another vendor i.e. different cloud).
- technomancy 16y ago> The cloud is generic and multi-vendor. It's a utility. This angle makes sense when talking to developers. I just set my dad up with SFTP on a dreamhost account, and he keeps calling it his "cloud storage" account. I think beyond the developer world it's starting to just mean "I don't have to back it up, and I can reach it from anywhere."
- JabavuAdams 16y agoWell, my points were: 1) Vendor-centric: It's a missed opportunity for Dreamhost, because your Dad won't think of their brand. 2) User-centric: What happens when he has two "cloud" accounts from different vendors? Will he expect them to work together?