Like others who have posted here, I don't think you have to choose to be unlikable to be successful. And I don't think being unlikable is the key to be successf

Like others who have posted here, I don't think you have to choose to be unlikable to be successful. And I don't think being unlikable is the key to be successful. The advice to be more unlikable is akin to the Galileo defense. "Galileo was persecuted for his correct beliefs. I'm being persecuted for my beliefs, therefore they must be correct." They believe that something is related when it is not. Because as Sagan later said, "But the fact that some geniuses were laughed at does not imply that all who are laughed at are geniuses. They laughed at Columbus, they laughed at Fulton, they laughed at the Wright brothers. But they also laughed at Bozo the Clown." I think the key to being successful is to be ok with not being liked. The big difference with people like Galileo is that he was right. Jobs may have been an asshole, but he was right more often than wrong. Gates was an asshole, but he was often right as well. They were not concerned with being liked, they were concerned with being right. And not "being right" as in "winning the argument", but "being right" as in "coming to the correct conclusion". You don't have to be a contrarian to be successful, but you can't be afraid to be either.