If the purpose of your website is to get people to sign up for the trail of your SaaS product, then you have very different reactions to "ten people looked at m

If the purpose of your website is to get people to sign up for the trail of your SaaS product, then you have very different reactions to "ten people looked at my product once and one signed up" vs "one person looked at my product ten times before finally signing up." In the first case, you work on improving your landing page. In the second case, you let people sign up for an email newsletter.