This was kind of obvious when they started to force everyone to make their content discoverable by Google. They were just trying to move content from publishers

This was kind of obvious when they started to force everyone to make their content discoverable by Google. They were just trying to move content from publishers to their own web site. And the best part is: they did this with publishers consent, so now the price to even appear on Google is to give them content so that they can keep viewers for longer time in their web site. It is a complete scam that is the culmination of monopoly behavior.