For all her posturing, does this founder not realize how horrible this will be for the environment? Packaging air in glass jars takes up an enormous amount of

For all her posturing, does this founder not realize how horrible this will be for the environment? Packaging air in glass jars takes up an enormous amount of space and weight for shipping them around the globe (she hasn't mention how wide the distribution model will be). Though this air is being marketed as a substitute for travel and and opportunity for new sensory experience, I can envision a future where it becomes a commodity product, scaled up, its value cheapened, and sold as a staple rather than a luxury item. The obvious parallel is bottled water—a ubiquitous commodity sold half way around the world—except this has absolutely no utilitarian value and is even more critical to life. I can imagine, when this is a billion dollar business, huge freight ships loading shipping containers of air for the privileged who feel like the air they have polluted is below them; socioeconomic groups will be defined by the very air they breathe: the poor will choke on the smog filled haze, while the rich will breathe their bottled air from the few places where it is still clean.