Yeah, there is a certain flare of 'it feels organic' hipster thinking going on... but there is another thing to it, you might not be aware of. When shooting on

Yeah, there is a certain flare of 'it feels organic' hipster thinking going on... but there is another thing to it, you might not be aware of. When shooting on film, DOPs and directors go to a telecine facility or a film lab where they wait for their stock to get scanned and then grade it live with an operator... I suspect most of the 'i shoot only on film' directors and DOPs are actually shooting on film because of they way they are used to work in grading/DI process with a certain operator or a few of them... it's that process that they are comfortable with and don't wish to abandon. sure, there is digital grading, and it's done - but with film it's more of a ritual, where with digital footage it's more like sitting in a comping booth... I don't know how to explain it otherwise, it's a big deal to DOPs and directors (especially directors on commercials, not so much on features).