I'd consider this a little on the low, but perhaps that makes sense given nature of the site and potential type of audience. On publisher sites where I've had

I'd consider this a little on the low, but perhaps that makes sense given nature of the site and potential type of audience. On publisher sites where I've had access to analytics we'd see an Ad-Blocker rate of 8% on the sites with a 'good' ad experience (low programmatic, less crappy positions and UX) but as high as 30% on the crappier ones (saturated with banner ads, had Outbrain/Taboola modules, etc). (That was about 2 years ago so I would have thought that ad-blocking with continue its slow increase)