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Same here. Also, I don't regret it: I realized that most data from GA is actually garbage. Both because of its dubiousness and because "page visits" do not corr
by jwr 6y ago
Same here. Also, I don't regret it: I realized that most data from GA is actually garbage. Both because of its dubiousness and because "page visits" do not correspond to any meaningful actionable business metric, unless you are in the adtech business (in that case, rethink your life choices).
These days, I worry about signups and subscriptions, and run my own A/B (bayesian bandit) experiments.
- thdrdt 6y agoThis is exactly how you recognize a good internet marketeer. They don't focus on getting a lot of traffic, they focus on getting the right traffic.
- d0gbread 6y agoNot sure what you mean by "from GA" given that the tool collects what you tell it to collect. The data is only garbage if you don't have or hire the skillset to use it, and when you do you'll have proper leading indicators for your business metrics and quantitative prioritization support.