Wow...my points were missed completely. Everybody knows the BC is real, but Amex does not advertise it. Info is leaked, they create buzz, and they allow people

Wow...my points were missed completely. Everybody knows the BC is real, but Amex does not advertise it. Info is leaked, they create buzz, and they allow people to gossip about it--its far more clever marketing to neither confirm or deny its existence as Amex did in the 90s--esp when it was by invite only and many people werent sure if it was real. And I didnt suggest that casinos don't make money off the high rollers. But they definitely make a greater and more stable cashflow from masses of low rollers than handfuls of high rollers. A smaller scale example would be the high end dept store in your city, like a Saks or a Neimans--their avg purchase is probably in the high 3/low 4 figures while at the same time at least once or a few times a day a high roller spends 10k+ on clothing. Probably with their Black Card. XD