One scenario I can think of is where search becomes less and less important for the web. Through years of consolidation you may appear in a landscape where ther

One scenario I can think of is where search becomes less and less important for the web. Through years of consolidation you may appear in a landscape where there are well known monopolies on every front, and consumers don’t need to discover the internet anymore. You would go to amazon for e-commerce, FB for social media, Uber for transport, Wikipedia for knowledge, etc etc. That world kind of exist today, but I am assuming there will be a future world where the internet will be lot more consolidated