RED has been driving some tremendous innovation in this space. Their cameras are an order of magnitude cheaper than anything remotely comparable, and they've bu

RED has been driving some tremendous innovation in this space. Their cameras are an order of magnitude cheaper than anything remotely comparable, and they've built the entire ecosystem around standard video editing software (Final Cut Pro, Adobe Premiere, etc.) making this kind of technology accessible to a whole new market of amateur and non-feature filmmakers for whom it was previously out of reach. They are a fascinating company born out of Jim Jannard's passion. The only reason they exist is because the industry dinosaurs had been happy to eschew innovation in favor of consistent and sustained profit models. Jannard's only goal is to build the camera that the competitors told him he couldn't have.