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Mostly, poor ROI is due to bad targeting. Advertising on NBC and advertising in "Mississippi Dog Breaders" journal are worlds apart.
by bprater 18y ago
Mostly, poor ROI is due to bad targeting. Advertising on NBC and advertising in "Mississippi Dog Breaders" journal are worlds apart.
- babul 18y agoGetting the demographic and targeting right is hard as most of them don't know who their consumers are or are too vague?