Last year I managed to sell quite a few legal ebooks for students at $160 a piece. It could be worth your while experimenting with a high price point initially

Last year I managed to sell quite a few legal ebooks for students at $160 a piece. It could be worth your while experimenting with a high price point initially since you can always lower it at a later date, or even simultaneously sell at multiple prices. It's possible to have multiple price points for essentially the same item. In another project (learn Spanish, photography and journalism in Bolivia -www.bolivianexpress.org) I differentiated between a "basic" package and a more expensive "complete" package. This allowed us to charge a higher price to customers with cash yet still remain affordable to those without much money. A commonly cited example of this technique is coffee shops. Coffee is a commodity yet many people will buy their daily fix for $6 (a triple chai vanilla latte cappuccino on wheels) whilst others will buy for only $2 (americano). Both are getting essentially the same product. On the printed vs ebook pricing I choose to sell ebook only for business efficiency reasons. On my website I emphasized the advantages of the electronic format to my customers: instantly available, easily backed up, available to be read anywhere. I'm sure you already plan on doing this, but make sure you take out a Google Adwords campaign targeting your niche.