The sheets you bought may feel like a luxury good, but that's not necessarily correlated with the thread count. Thread count is much less important than the qu

The sheets you bought may feel like a luxury good, but that's not necessarily correlated with the thread count. Thread count is much less important than the quality of the cotton/fiber and the quality of the weaving. Even shops that sell sheets admit to this, saying that thread count is a metric, but is primarily a marketing tool. More: http://www.lonegunman.co.uk/2010/01/22/buying-linen-thread-count-marketing/ http://www.lonegunman.co.uk/2010/01/22/buying-linen-thread-c...