It is hard to imagine how google loses raw search superiority, but the more likely scenario is that they lose their dominance somehow: (1) social networks prov

It is hard to imagine how google loses raw search superiority, but the more likely scenario is that they lose their dominance somehow: (1) social networks provide better basis on which to give answers/results to users, so FB “replaces” google. (2) advances in deep learning make googles secret sauce not so critical, and lots of competitors provide good enough search results (and VC funding makes the build out of the massive data enters possible (I.e. the u er/Lyft scenario) Side question: is google’s dominance really built on search these days? If they shut down the search engine, would it have a significant effect on their bottom line?