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I think it was mostly the greed of Business Development people at Intel who thought why build a chip with such low margins, what they didn't see was that mobile

I think it was mostly the greed of Business Development people at Intel who thought why build a chip with such low margins, what they didn't see was that mobile revolution was about to take place and billions upon billions of ARM chips would be shipped in mobile devices around the world.

KMag 6y ago
See also the rumoured refusal of DEC to drop margins on the Alpha when Apple was shopping around for a replacement for the m68k.