>More people want to work for Google than Google current needs to hire. That's just a factually wrong statement. But it also don't apply here. Google restricts

>More people want to work for Google than Google current needs to hire. That's just a factually wrong statement. But it also don't apply here. Google restricts the number of people it hires, Uber/Target do not restrict the number of people that register to drive for them ... yet. >The delivery costs are being artificially lowered by Target taking advantage of workers with low financial acumen. Yes. I agree with that, but fixing this is harder than you think. Let's say Target (or Government) decides to raise the rates from, equivalent of $10/hr to $15/hr, to properly account for delivery costs (and let's assume this has no impact on demand, which it will to the detriment of the drivers). At that point, you're going to attract the delivery drivers who weren't willing to drive for $10/hr but are willing to drive for $11/hr or $12/hr or..etc. Meanwhile demand hasn't changed, which means there is less work for individual drivers, and their wages do not go up, or go up much less than you would expect. The only way to mitigate this is for Uber/Target to become a gatekeeper, and control the supply of drivers. This means that this gig-economy business goes out the door. Not everybody would be able to just start driving for Uber.