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Apple is definitely going to go for higher volumes. Imagine how well a better faster entry MacBook Air sells at $750 instead of $900. They can do this while mai
by valuearb 6y ago
Apple is definitely going to go for higher volumes. Imagine how well a better faster entry MacBook Air sells at $750 instead of $900. They can do this while maintaining their margins at the same levels.
And additional R&D costs are a drop in the bucket. They already have a big team to design processors, next year will be their 14th version. Every year they have a large team rev MacOS.
If they spent $1B a year on R&D for the Apple Silicon transition, they will get double that back the first year on lower CPU costs on a $25B sales rate. Except their sakes are going to increase substantially. And they won’t even spend half a billion total on R&D for the entire two year transition, Rosetta already existed, the A14 was already being designed, etc, etc.