One things is that it makes it easy for anybody to be a content producer. Kids make their own version of short video somebody else did. Just some dance moves, m

One things is that it makes it easy for anybody to be a content producer. Kids make their own version of short video somebody else did. Just some dance moves, music is provided. You can be creative, but don’t need to think too much what to do or say. The format also makes the content universal. Since there’s just music, there’s no language barrier for consuming the content. Certainly this helped to get traction on smaller markets. Also it is addictive. Short videos, visual and aural stimuli which you control by clicking to next or liking. Checking who liked your videos. Very much like slot machines in casino.