I would assume bad leadership, even Amazon that has reportedly dubious work life balance has been able to pivot/grow but Bezos is able to lead by example and th

I would assume bad leadership, even Amazon that has reportedly dubious work life balance has been able to pivot/grow but Bezos is able to lead by example and they have a lot of interesting 'ethos'. Then you have cases like Microsoft and Apple which have been around for way longer and have weathered multiple storms and computing eras. Google and Facebook just have ads, have not worked on their trustworthiness (ironically we even see posts about how real/fake are the ad engagements to this date) therefore they are stuck even if they are able to pay the salaries of the so called 'smartest' engineers (who are willing to join a one trick pony company). Microsoft built that trust by maintaining Office for the whole enterprise world (which granted, is a boring endeavor to be fixing bugs that 2-3 companies that use Excel hit but it pays long term dividends) and Apple built that trust by building easy to use consumer products that just work. Disclaimer, mostly talking about revenue streams and not products.