It's more memetic than either of those, by design. You can easily incorporate other videos, sounds, and ideas (memes) into your own videos. The videos are also

It's more memetic than either of those, by design. You can easily incorporate other videos, sounds, and ideas (memes) into your own videos. The videos are also very short compared to YouTube and to have a new video play is as simple as a swipe down. I don't have much experience with Instagram, but Instagram doesn't seem to have the memetic component. It's more just traditional social media. Users don't really build off of other users content as much.