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Offtopic: Why is TikTok growing faster than IG or Youtube? What features make it more compelling for users? I don't use TikTok and don't plan to, but I'm curiou

• Miner49er 6y ago
  It's more memetic than either of those, by design. You can easily incorporate other videos, sounds, and ideas (memes) into your own videos. The videos are also very short compared to YouTube and to have a new video play is as simple as a swipe down. I don't have much experience with Instagram, but Instagram doesn't seem to have the memetic component. It's more just traditional social media. Users don't really build off of other users content as much.
• jpalomaki 6y ago
  One things is that it makes it easy for anybody to be a content producer. Kids make their own version of short video somebody else did. Just some dance moves, music is provided. You can be creative, but don’t need to think too much what to do or say. The format also makes the content universal. Since there’s just music, there’s no language barrier for consuming the content. Certainly this helped to get traction on smaller markets. Also it is addictive. Short videos, visual and aural stimuli which you control by clicking to next or liking. Checking who liked your videos. Very much like slot machines in casino.