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I think getting some good online coverage can lead to traditional press coverage. However, that said, there are a lot of good strategies to get direct PR from t
by glen 18y ago
I think getting some good online coverage can lead to traditional press coverage. However, that said, there are a lot of good strategies to get direct PR from traditional outlets. The bulk of it seems to be creating narratives that people can easily pick up on. I'd check out Full-Frontal PR as a good guidebook.
- shafqat 18y agoGreat, will definitely check it out. Agreed on the narrative. You always need a good story to tell, and I feel like traditional press/readers need a different story than the web crowd. I guess thats obvious since our target users probably haven't heard of Digg or NetVibes or any of these popular web 2.0 service.