The efficient for whom par is clearly stated all along, with even a direct mention: > and (for the business) efficient Otherwise on the bigger point about com

The efficient for whom par is clearly stated all along, with even a direct mention: > and (for the business) efficient Otherwise on the bigger point about competition: it doesn’t seem to me the landscapes are that tight, except when you’re in the efficiency game. If your target is Amazon, you’re in for a ride and can leave your ethics in the closet. If your goal is to find a viable niche where you can grow with your customers, you won’t be in a zero-sum, drive the prices to the ground kind of rat race. Finding that kind of niche if of course far from easy, now I’d argue a rat race to become the next Amazon isn’t either.