The author says that he doesn't need a majority of the features Google Analytics has: > I also realised that I wasn’t even using up to 10% of the features prov

The author says that he doesn't need a majority of the features Google Analytics has: > I also realised that I wasn’t even using up to 10% of the features provided by the service. For the most part, all I cared about is the number of visitors, page views, and where visitors are coming from (search engines, social media e.t.c.) so all the other metrics that Google collects are not important for me. But I agree, not everyone shares that thought. I believe that Matomo is the only real self-hosted alternative for more advanced analytics.