Uh, the postwar west developed the modern techniques. For a while the rationalist approach was dominant and media channels tended to reflect that ideology. Bu

Uh, the postwar west developed the modern techniques. For a while the rationalist approach was dominant and media channels tended to reflect that ideology. But with the creation of the 24/7 news cycle a whole new system to leverage the modern media tools that were created. Eventually in the 1990s this trend came to a head with the creation of Fox news and the rest is frankly history. But before that, for a short while, it did look like reason was overcoming superstition and ignorance.