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Is it insightful? I really don't have the subject knowledge to judge. But I sure frowned on the claim that LEGO has no brand loyalty. Maybe I misunderstand bran
by sverhagen 6y ago
Is it insightful? I really don't have the subject knowledge to judge. But I sure frowned on the claim that LEGO has no brand loyalty. Maybe I misunderstand brand loyalty, but not only did I (as a child) and does my own kid now keep going back to LEGO, it's me who infected him. When my kid has some fake LEGO, he sorts them out into a separate pile.
- wtracy 6y agoI thought that the article argued that Lego is an exception to the rule in that it does inspire brand loyalty. Also, what investors mean by brand loyalty is fairly specific: A customer who buys into one brand continues to buy it for years or decades. Kids are fanatical about the "in" brand of the month, but will drop it without a thought as soon as a new trend is "in". How many kids are tripping over themselves to get the latest Spin Master toys? Most probably wouldn't even recognize the name. Just a couple years ago, stores couldn't keep their Hatchimals line on the shelves. None of that excitement carried over to their other products.
- asddubs 6y agolego is clever because it locks you into a platform. it's the kid equivalent of buying another cordless power tool of the same brand because you already have the batteries and charger for it