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If it data isn't used for targeting, how exactly do they deliver you demographic information about your visitors? it seems pretty obvious visitors are absolute
by throwaway2048 6y ago
If it data isn't used for targeting, how exactly do they deliver you demographic information about your visitors?
it seems pretty obvious visitors are absolutely associated with profiles of people.
- longtimegoogler 6y agoThat's good question. I could be totally wrong. I'll look into this and reply back.
- longtimegoogler 6y agoLooks like the answer is here and in agreement with what I said above. https://support.google.com/analytics/answer/2799357?hl=en https://support.google.com/analytics/answer/2799357?hl=en In short, demographics are from the third party doubleclick cookie and are only available if you enable advertiser features. Whether this enables Google to click a significant amount more of data on these third party cookies is unclear to me. So my original claim could be wrong. I would guess that a significant amount of the information would still be collected via AdWords tagging for conversions or display Ads. There are also Apple and Android device IDs for mobile. I don't know if those are app specific or device specific and if they are only logged if advertiser features are enabled. So the story is a bit murkier than I claimed.
- 9HZZRfNlpR 6y agoYou have to enable it separately from settings, accept its eula etc. Definetly not enabled by default.