Having been in a similar spot - user data and reputation. If you spent a bunch of years building a site, you really want to trust someone to not exploit the sit

Having been in a similar spot - user data and reputation. If you spent a bunch of years building a site, you really want to trust someone to not exploit the site by spamming users and so on. Even if the site is sold, your reputation will still suffer if the new owner has a data leak or starts selling user data. Also, a bunch of people will say that they want to take over the site, but finding someone that you think is competent enough to maintain it is really difficult. In my case, I tried two different people and both of them made some really bad decisions regarding the design during the trial period.