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PayLess Used Perceived Value to Sell $20 Shoes for $600
- caymanjim 6y agoLink is broken so I haven't read the article, but I won't let that stop me. All of fashion is selling $20 items for $600 due to perceived value.
- ksaj 6y agoI think shops like Zara and H&M have made this more obvious in recent years than it was when supermodels were celebrated and Donatella Versace sold $350 umbrellas.