I feel that they are underplaying just how big a deal this would be in hearing aids. It’s not just a case of “slightly better noice filtering” for some it is th

I feel that they are underplaying just how big a deal this would be in hearing aids. It’s not just a case of “slightly better noice filtering” for some it is the difference between being able to go to social events or not. For a large group of people using hearing aids the cocktail party effect means they can’t hear anything at all in social settings, so they avoid them completely because of the negative effects that come from everyone assuming your able to follow group conversations when your in fact sitting in your own little bubble only able to pick up what’s going on when someone semi-yells directly at you. In any case the box you’d be selling them this product in wouldn’t say “better sound” it would say: “Get back your ability to attend and enjoy parties, enjoy group conversations and socialize unencumbered”. That’s a huge quality of life improvement. You still have the issue of how to figure out which voices to boost and which to reduce, but I’d expect that to be simpler issue of using multiple receivers and directional detection.