Yes, I was a little surprised Hobart doesn't cover Hasbro. The multi-media/modal approach seems to be the natural way out of the churn, letting you own demand,

Yes, I was a little surprised Hobart doesn't cover Hasbro. The multi-media/modal approach seems to be the natural way out of the churn, letting you own demand, and make it multi-generational (eg the MLP:FiM proposal/bible is very clear that it should be a show that moms can enjoy as much as their daughters).