> China and India have growing middle class but 95% of their population still have no savings You have A source on this ? What OP meant is that these are larg

> China and India have growing middle class but 95% of their population still have no savings You have A source on this ? What OP meant is that these are largest growing markets today and probably in the near future . people are generally interested where the growth is coming from more than where the existing spends are, especially if you are a more traditional business and not planning on disruption of a current market as a business model.