Worth noting that the NYT already had a registration wall for articles. It seems that all they needed to do was add a couple of database columns and a bit of si

Worth noting that the NYT already had a registration wall for articles. It seems that all they needed to do was add a couple of database columns and a bit of simple logic to make sure the user had paid after 20 articles were served. Only slightly more complicated would be bypassing the wall for referrers that they had whitelisted (e.g. Facebook shared links) and the Google bots. No, it can't have been technical costs. I'm sure the money went into expensive consultants who made $20,000 powerpoints about what this would do to revenue and what the future of publishing is.