As the article points out, this is intended to be used for URLs. Converting foreign words to their original spelling is the convention in Japan when translitera

As the article points out, this is intended to be used for URLs. Converting foreign words to their original spelling is the convention in Japan when transliterating to English. https://magazine.jp.square-enix.com/biggangan/ https://magazine.jp.square-enix.com/biggangan/ For instance: notice that this says "big gangan" rather than "biggu gangan" (which is how you'd transliterate ビッグガンガン). Also notice the other labels: "PRESENT", "twitter", "BIGGANGAN OKAWARI".