I wonder if Netflix is spending a lot of money and effort on things that consumers don't really care about. I don't really care for personalized recommendation

I wonder if Netflix is spending a lot of money and effort on things that consumers don't really care about. I don't really care for personalized recommendations. As long as the movies and TV Shows have some type of keyword or grouping, I am happy. Given the relatively fixed size of the catalog, and that most movies and TV shows are already classified (for example as Action or Romance or Comedy etc) this doesn't seem like something where a lot of data would do a lot to help. For me, most streaming movie companies are pretty equivalent in their experience. The only data I really need them to keep track of about me is what I have watched so I know if I have already watched something before, and where I am in the movie/tv series, so I can pick back up when I log in again. Everyone pretty much does it. As for streaming quality, basically everyone knows how to transcode movies and put them on a CDN. The size and quality of the catalog is the biggest differentiator for me.