It's a good point worth a discussion. Enterprise purchasing is more similar to a marriage than it is to buying a latté. Even down to having to get internal sta

It's a good point worth a discussion. Enterprise purchasing is more similar to a marriage than it is to buying a latté. Even down to having to get internal stakeholder buy-in (akin to "meeting the parents"). Price matters but it doesn't matter nearly as much as being able to navigate the evaluation and procurement process adeptly, so it's worth it for the vendor to filter out tourists, and the right buyers are looking for a longterm partner as well so they're down to do the dance (ie they're not just looking for a fling on Tinder). This feels like a bunch of sales/marketing bullshit, but it's not - it's just a byproduct of the fact that change management at a big company is hard and people are people (ie are difficult). I work in product/engineering, and we spend a lot of time thinking about how to tune our product to help enterprise buyers make purchases successfully. It's hard but rewarding. Tiny example, having a product that is flexible enough that you rarely have to say "no we can't do that" in a sales cycle is really powerful.