I think my head is going to explode. We..the farmers buy everything from input to tech at retail. Retail to companies who give us a ‘wholesale rate’ but fun fac

I think my head is going to explode. We..the farmers buy everything from input to tech at retail. Retail to companies who give us a ‘wholesale rate’ but fun fact: they don’t have retail or market consumers. We are their ‘retail’. And we sell wholesale. What kind of ass backwards business model is this?