I don't totally understand what's going on here. This seems like a scam site that will get around the NY Times pay-wall if I pay a toll. Where is the money go

I don't totally understand what's going on here. This seems like a scam site that will get around the NY Times pay-wall if I pay a toll. Where is the money going? If the money goes to NYTforanickle then I call bullshit at best, something akin to Mafia protection money at worst.