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We found taking out the first/last name (and pretty much everything else besides username, password, email) caused the completion rates to go way up. I guess p
by metajack 18y ago
We found taking out the first/last name (and pretty much everything else besides username, password, email) caused the completion rates to go way up. I guess people don't like sharing that stuff. Many of the people who did give their names, used fake ones.
- glen 18y agoThanks. One of our team members hypothesized this same thing, so it is good to hear that your experience confirmed this.
- ScottWhigham 18y agoI would assume your false account rates are much higher then. It certainly cheapens the value of your database when you can't address them by name. It's the idea of getting an email that says, Hi kgu39573! We have a new, important announcement that we really want you to listen to. or Hi, John. We have a new, important announcement that we really want you to listen to. Studies have shown people respond better when using their name. Period. People that don't use this may have better signup rates but do they have a better/quality database?
- glen 18y agoThanks. Very good marketing point. I didn't necessarily think of that. We'd need to get the names at some point in the process anyway.