Verizon attempted a similar content/audience strategy to Quibi several years ago, with their content platform called go90 [1]. Their pitch centered around the l

Verizon attempted a similar content/audience strategy to Quibi several years ago, with their content platform called go90 [1]. Their pitch centered around the lack of 15-20 minute video content with high production values, and the assumption that this type of content would be successful with millennials and commuters. They burned over $1B and it was a colossal failure -- apparently so forgettable that none of the coverage on Quibi even mentions it. One major difference: go90 was a free service, and it was even zero-rated for Verizon Wireless customers (i.e. didn't count against subscriber data caps). Yet it remained a failure across several attempted pivots before Verizon threw in the towel completely. [1] https://en.wikipedia.org/wiki/Go90 https://en.wikipedia.org/wiki/Go90