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I found this interesting timing, as I just unsubscribed from AppSumo today. Today's email was a huge dive into web-copywriting-drive-conversions-awfulness with
by jlees 16y ago
I found this interesting timing, as I just unsubscribed from AppSumo today. Today's email was a huge dive into web-copywriting-drive-conversions-awfulness with all the stuff I really loathe about that corner of the Internet. Even when the product in question is 'free'...
I understand the value in trying new stuff, but it's the old early-adopter problem: if you have a certain loyal userbase, do you risk doing stuff that they are too savvy to pick up on (and might backlash over), or do you pander to the huge new userbase you got from a recent promotion? Eventually you have to leave the fluffy world of appealing to HN readers, but there are ways and ways.