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The truth is, 1st-party apps are well-supported but 3rd-party SDKs provided by these companies, especially the ones don't generate revenues (Facebook SDK, and m
by liuliu 6y ago
The truth is, 1st-party apps are well-supported but 3rd-party SDKs provided by these companies, especially the ones don't generate revenues (Facebook SDK, and many others) are simply not well-supported within the organization. They are not dogfooded, they don't develop with the latest and greatest tools available for 1st-party apps, some of them have very spotty CI, and often their release schedule is not as rigorous (many 1st party apps adopted weekly release schedule).
- nathanyz 6y agoI would disagree that the 3rd-party SDKs don't make revenue for Facebook. They likely provide additional targeting and behavioral data that feeds into their giant ad machine and lookalike audiences.
- liuliu 6y agoThat is a long chain. Internal promo doesn't work that way. That's why it is easier to get promoted when you work directly on ads.