What i answerd to the person above fits your site very well. In your specific case, the problem is, that basic means 'no pdf' which basically translates to 'us

What i answerd to the person above fits your site very well. In your specific case, the problem is, that basic means 'no pdf' which basically translates to 'useless'. You have only a few seconds/minutes until a person will go to the next resume service page. They should not want to look for something else, they should think of buying a resume from you. Build and advertise it as a one time deal. Tell people that they can configure it and build it and when they like it, they can buy it a the end. This should be your first priority and when you have this fixed, then you can think about how to get those people back when they are looking for a new job in 2-4 years. No one can upload a web profile. Thats not a good feature for someone who needs a resume. If your web profile has a download button for the pdf version, then perhaps it could make sense but otherwise it doesn't. You are trying to hard building a subscription service but this is a product service.