5 ms·
Their mistake is they're trying to do something that all the other established players could essentially replicate overnight. Their big innovation is the shows
by jm4 6y ago
Their mistake is they're trying to do something that all the other established players could essentially replicate overnight. Their big innovation is the shows are shorter? On top of it, their execution is poor. They put out the standard shows you would see anywhere else except edited so that a single episode turns into a half dozen shorter ones. They pretty much positioned themselves out in no man's land between Netflix and YouTube. They really seem oblivious to what's already out there, who their competition is and where they fit in.
- sixothree 6y agoI remember the early days of podcasts going commercial the group think was that they should be short. I believe companies like Discovery put out podcasts that were maybe 4 minutes tops. That thinking was just as oblivious.
- dhosek 6y agoI remember Merlin Mann had a blog post a decade or so ago where he considered Garrison Keillor's The Writer's Almanac the perfect podcast in that each episode was five minutes and it came out daily.
- flywheel 6y agoI don't think their product is really that viable. The amount of setup, process, work, materials and money it takes to produce a 10 minute clip is just about the same amount it takes to produce a 30 minute episode. I've enjoyed some short-form episodic content on Amazon before, but it always left me feeling short-changed, and wishing the episodes were 30 minutes. It was too quick to go through the entire series and then it's done, I have to search for more content that is high quality, which is few and far between. Maybe it's for people with ADD who can't follow a plot longer than 10 minutes long? Quibi is relying on a gimmick, and one that isn't even difficult to copy and has been done before. I've so far not heard of any reason that would compel me to spend my time on their site when there's so much other content out there. I'm also not sure why anyone would want Meg Whitman on board at a company like this, unless she's somehow responsible for bringing some of that 1.8 Billion in funding, and even then she should only be on the board, not in the C suite.
- xmprt 6y agoI think if Quibi really wanted to succeed they should have partnered with YouTubers and TikTokers instead of big celebrities. They could spend more on production instead of paying just for the celebrities to be there. And the marketing is free because every online content creator is going to promote their own show.